The We Expect ID campaign has expanded its messaging reach with the installation of creative signage reinforcing the message in Gateway Newstands convenience locations throughout the PATH.
OCSA/CCSA launched a 25 City Tour with a very successful media event in Ottawa to highlight the impact of uncontrolled contraband tobacco sales on the C-Store industry and all communities.
The first CCSA national tour to demand government action against contraband tobacco was launched on Monday, May 10 in Quebec City. Following similar tours in Ontario, this program is now extending into Atlantic Canada.
Plan now to watch two Canadians compete in one of the most exciting and energizing industry competitions in the world – this year at the NACS Show in Atlanta, GA in October.
The rise in consumption of contraband tobacco is the main reason behind the rapid increase of C-store closures across Canada. In 2009, 1 out of 10 convenience stores closed. Most of the closures occurred in Quebec, Ontario and the Atlantic provinces.
Since December 1969, in Canada Lotteries are governed under provincial jurisdiction. Canada has two national lotteries: Lotto 6/49, and Lotto Super 7 and there are a variety of other products marketed to adults.
Merchandising directly impacts on generating in-store traffic first and that should translate into in-store sales. Merchandising creates the ambiance to attract people to enter the store, and once inside, that same merchandising must not just create a good first impression; it also must sustain and leave a positive last one!